Hi, I’m Michelle. I created Spark34 to help small business owners reach their goals of creating well-written, effective content that works as hard as they do.

Why small businesses and entrepreneurs? Because big businesses can afford the price tags associated with full-scale marketing agencies. Most small business owners are one-person dynamos who just need a hand shoring up their content. They don’t need to invest in the full power of graphic designers, project leaders, website technicians, and social media experts. 

I’ve always loved reading and discovered that I also love writing diverse pieces of content in various formats. I’ve embraced the challenge of connecting people and businesses with their clients through content copywriting.

  • Podcast descriptions
  • YouTube videos
  • Subscriber emails
  • Newsletters
  • Website development
  • Magazine articles

It’s been such a fun adventure and seeing how excellent content produces amazing results is just plain fun!

What's with the name, Spark34?

I get this question a lot. Spark34 springs from the theory that great things begin with a spark before they ignite into a fire. The 34 is a nod to my amazing horse, Cody, who was given the number when he was a lesson horse at my college alma mater, West Texas A&M University.

Yes, I’m a nerd and and horse person. I’ve had so much fun melding these two facets into one cohesive lifestyle.

Let's Talk Business


You may need help telling others about the amazing things you’re doing. Or you have a writing project you just don’t have the time or energy to finish. It may be crucial to the development of your business, side hustle, or dream to connect with others. These are areas where I can help. Together, we can get you from where you are to where you want to be.

Your next step is to connect with me here, so we can talk about what you need. Don’t worry, I’m as far from a pushy salesperson as you can get. We’ll talk about what you need, I’ll be honest about how (and if) I can help you, and then the ball will be in your court. You won’t receive any annoying calls or emails from me. You either decide we’ll work together or you decide to go it alone or look for another writer who better fits your business needs. Either way, I hope you benefit from our conversation with a clear idea of where you’re at and what you need to move toward your goals.

We are what we repeatedly do. Excellence, then, is not an act, but a habit. 

 – Aristotle